The Simple Company

Your work speaks for itself. That's the problem.

See how
Who we work with

You've done the hard part.
People already pay you.

This is you if
✓People already pay you, and most of them came from someone you helped.
✓You've bought the courses. You finished a couple of them.
✓You've got five notebooks of ideas, and you can't tell which one goes first.
✓You're great at the work, and you have zero interest in becoming a marketer.
✓You want someone to point at one thing and say: start there.
✓You want a simple business that pays well and doesn't swallow your life.
Not you if
✕You're still looking for your first paying client.
✕You sell someone else's offer, at someone else's rate.
✕You can say what you sell in one sentence, and all you need is more leads.
✕You want a template and a hack that works by Friday.
✕You'd rather keep collecting ideas than pick one and ship it.
✕You want to grow at any cost, and your calendar can pay for it.

Somebody asks what you do, and you hear yourself say "it depends." Twenty years of good work, and the best description of it is the referral that sent them to you. That's been fine. The work kept coming. Now it has to come on purpose, and there's a date on it: the business is selling, that big contract ends in three months, you can't work more hours, you'd like to retire someday.

You've been meaning to fix this for eighteen months. Every time you sit down to, a client needs something and wins. Meanwhile nobody can buy what you do, because it has no name, no price, and no sentence you can say out loud. You can't sell what you can't say.

We find the offer inside what you already built. Then we tell you exactly what to do first.

Start here

You talk for an hour. We write the map.

The Leverage Map
The door One offer. One price. One hour of yours.

The Leverage Map

An hour of you talking about the work. We write the map: what you've built that's worth money, what you sell in one sentence, where the cap is (the offer, the message, or the system that sells it), what it costs every year it stays, and the moves that fix it, in order. The first one you can make this week. If the cap is somewhere else, the map says that instead.

An offer has to pass three tests. People want to buy it. It makes you money. You like delivering it. The map checks yours against all three.

Best fit: the work is good, the referrals come, and you still can't say what you sell in a sentence.

The fee
$999
One time. Credits toward what comes next.
The time
14 days
One working session with you. One call to walk the map. We write the rest.
The map
8 chapters
What you've built, the sentence, the cap, a 3-year forecast, the moves in order.
The guarantee
Your call
If the sentence isn't one you'd put on your own site, tell us within 14 days of getting your map and we refund the $999. You keep the map.
Book the Leverage Map โ†’
Simple Start
✓
✓
✓
The build By application only

Simple Start

The map names the offer. Simple Start builds it with you in 90 days: the offer itself, the message that sells it, and the system that keeps selling it. Then you run it.

Best fit: you know what to build, and the calendar keeps winning.

See how Simple Start works →
Proof

What people say about the work.

Simple Start client

“He told me I needed a bigger offer, that I had the audience, the willing buyers, and the expertise to build and deliver it. He was right, it netted me a 4x return on my investment with Justin immediately.”

Joe Albano
Joe Albano Founder, Tech Cache
Leverage Map client

“The Leverage Map is one of the best marketing diagnostic tools I have come across. It surfaced the right patterns at the right time and gave me the clarity to act on them immediately.”

David Wible
David Wible Founder, Brave Cave

“I was able to go back to my audience and ask them what they didn’t like. When they told me the changes they wanted to see, we listened! Because of those small changes, we got several new clients that equated into $10,000/mo in new recurring revenue.”

Michelle E Thompson
Michelle E Thompson Awesome Outsourcing

“I came to Justin with a vague idea of what I wanted to offer, and he helped me understand how to turn that idea into a series of products packaged in a way that anyone could understand.”

Elyse Wallnutt
Elyse Wallnutt Founder and Principal, Agility Lab Consulting
Leverage Map client

“The Leverage Map spelled out what I had a growing suspicion about, my product is great, my follow up is wonderful, my consistency is spot on. The missing piece? A concrete way to close the loop.”

Jenn Haston
Jenn Haston Speaker & Author, The Boss of Balance
Leverage Map client

“He can look at the big picture, the 30,000-foot view, and give me clear actionable insight into what can change in your business. … He actually practices what he preaches. If he talks about how to approach a problem, I can almost guarantee that he’s done it himself.”

Josh Lowenthal
Josh Lowenthal Business and tax attorney
Advisory client

“I love how Justin goes a level deeper. He sees the real question behind my question and the real problem behind the symptom.”

Joel Clermont
Joel Clermont Founder, No Compromises

โ€œJustin has a great way of bringing thoughts and ideas into action with a distinct plan for moving forward.โ€

Dr. John Townsend
Dr. John Townsend New York Times bestselling author of Boundaries. Founder, Townsend Institute for Leadership and Counseling.
Who we are

We say what you sell better than you can.

Justin Wise
Justin Wise
Founder · The Simple Company

I ran a digital agency that managed millions in ad spend for brands you know. It grew to seven figures and ten people. Then it started running in reverse. More clients meant more payroll. I had less time and less money in my own account. I was home, and my head was somewhere else.

Clients came to us asking for more leads. We got very good at leads. Their sales still didn't move. Eight times out of ten, the trouble was the offer: what they sold, and whether anyone still wanted to buy it.

I sold the agency. It wasn't retirement money. When I rebuilt, I set one ground rule. One offer people want to buy and I like delivering. Words that land with the people I love working with. A system that sells it and delivers it without me in the room.

That rule is the whole company now. We do it for people who built something good and can't say what it is.

Iowa-based. Husband, dad, human. Simple always wins. The offer is already in your work. You're just standing too close to see it.

Justin

The clock is running. The sentence isn't written.

Twenty minutes on a call. We'll tell you what the offer is and what we'd do first.

Simple Always Wins

Not ready to talk?

Your dream client has no idea you exist. Start with one note.

47 Ways to Get Noticed is our list of small, personal ways to get in front of the client you'd pick: a handwritten note, a short thank-you video, a four-word email. It's sorted by the time you have, and the shortest one takes 10 minutes. 370 people have bought it.

Get the 47 Ways → Or take the free Invisible Expert Score
The Simple Company