The Simple Company

Your work speaks for itself. That's the problem.

See how

Somebody asks what you do, and you hear yourself say "it depends." Twenty years of good work, and the best description of it is the referral that sent them to you. That's been fine. The work kept coming. Now it has to come on purpose, and there's a date on it: the business is selling, that big contract ends in three months, you can't work more hours, you'd like to retire someday.

You've been meaning to fix this for eighteen months. Every time you sit down to, a client needs something and wins. Meanwhile nobody can buy what you do, because it has no name, no price, and no sentence you can say out loud. You can't sell what you can't say.

I find the offer inside what you already built. Then I tell you exactly what to do first.

Start here

You talk for an hour. I write the map.

The Leverage Map
The door One offer. One price. One hour of yours.

The Leverage Map

An hour of you talking about the work. I write the map: what you've built that's worth money, what you sell in one sentence, where the cap is (the offer, the message, or the system that sells it), what it costs every year it stays, and the moves that fix it, in order. The first one you can make this week. If the cap is somewhere else, the map says that instead.

Best fit: the work is good, the referrals come, and you still can't say what you sell in a sentence.

The fee
$999
One time. Credits toward what comes next.
The time
14 days
One working session with you. One call to walk the map. I write the rest.
The map
8 chapters
What you've built, the sentence, the cap, a 3-year forecast, the moves in order.
The guarantee
10x or refund
If the map doesn't find ten times the fee in opportunity, the fee comes back.
Book the Leverage Map →
Simple Start
✓
✓
✓
After the map By application only

Simple Start

The map names the offer. Simple Start builds it: the offer itself, the message that sells it, and the system that keeps selling it while you do the work.

Best fit: you have the sentence now, and nothing built behind it yet.

Book a call →
Proof

What people say about the work.

Expertise Map clientSimple Start client

“He told me I needed a bigger offer, that I had the audience, the willing buyers, and the expertise to build and deliver it. He was right, it netted me a 4x return on my investment with Justin immediately.”

Joe Albano
Joe Albano Founder, Tech Cache
Leverage Map client

“The Leverage Map is one of the best marketing diagnostic tools I have come across. It surfaced the right patterns at the right time and gave me the clarity to act on them immediately.”

David Wible
David Wible Founder, Brave Cave
Expertise Map clientSimple Start client

“I had Justin do an Expertise Map for me, and it's exactly what I needed, even if some of it was not what I initially wanted. Working with him is definitely a ‘trust the process’ type of experience, and in the end it is very much worth that trust.”

Adam Pippert
Adam Pippert Principal Solutions Architect, Red Hat

“Justin has a great way of bringing thoughts and ideas into action with a distinct plan for moving forward.”

Dr. John Townsend
Dr. John Townsend New York Times bestselling author of Boundaries. Founder, Townsend Institute for Leadership and Counseling.
Who I am

I say what you sell better than you can.

Justin Wise
Justin Wise
Founder · The Simple Company

I ran a digital agency that managed millions in ad spend for brands you know. Then I spent years working with business owners on offers, messaging, and systems.

Somewhere in there I noticed the pattern. The best people in the room could not tell you what they sold. Their clients could. They couldn't.

So I started saying it for them. One sentence, a price, and the first move. Now it's the whole business.

Iowa-based. Husband, dad, human. One thing I'm sure of: simple always wins. The offer is already in your work. You're just standing too close to see it.

Justin

The clock is running. The sentence isn't written.

Twenty minutes on a call. I'll tell you what the offer is and what I'd do first.

Simple Always Wins

Not ready to talk?

Twenty years of good work. Still no sentence for it.

Take the Invisible Expert Score. A few minutes, no call. You get a score, a shape, and the reason the work hasn't turned into an offer yet.

Get My Score →
The Simple Company