The Simple Company

Turn your expertise into a method you can teach, sell, and scale.

See how  

You've been doing this for 10, 20, 30+ years. Clients get results. People refer you without being asked.

But if someone asked you to explain how you do it, you'd hesitate. Not because you don't know. Because it lives in your head, your gut, your hands.

I pull it out and put it on paper. Then I help you sell it.

Three ways in

Start wherever you are.

The
Expertise
Map
The flagship

The Expertise Map

Four recorded conversations. I pull out the frameworks, stories, and judgment calls you run on autopilot. It comes back as a documented map in your voice, yours forever.

Load it into AI. Hand it to a hire. Build a program on it.

See the Expertise Map →
The Leverage Map
Start here

The Leverage Map

Marketing runs on offers, messaging, and systems. One of yours is capping the business. The map names which one, what it costs while it stays broken, and the first move that fixes it.

You talk for an hour. I write the map.

See the Leverage Map →
Simple Start
✓
✓
✓
After the map By application only

Simple Start

The map tells you what you have. Simple Start is the work of turning it into offers, messaging, and a system that runs without you in every seat.

For experts who have the method documented and want the business to match.

Book a call →
Proof

What people say about the work.

Leverage Map client

“The Leverage Map is one of the best marketing diagnostic tools I have come across. It surfaced the right patterns at the right time and gave me the clarity to act on them immediately.”

David Wible
David Wible Founder, Brave Cave
Expertise Map client

“I had Justin do an Expertise Map for me, and it's exactly what I needed, even if some of it was not what I initially wanted. Working with him is definitely a ‘trust the process’ type of experience, and in the end it is very much worth that trust.”

Adam Pippert
Adam Pippert Principal Solutions Architect, Red Hat

“Justin has a great way of bringing thoughts and ideas into action with distinct plan for moving forward.”

Dr. John Townsend
Dr. John Townsend New York Times bestselling author of Boundaries. Founder, Townsend Institute for Leadership and Counseling.

“Justin Wise is a marketing genius!”

Mike Michalowicz
Mike Michalowicz Bestselling author of Profit First and Clockwork
Who I am

The methodology is already in your head. You just need someone who can see it.

Justin Wise
Justin Wise
Founder · The Simple Company

I ran a digital agency that managed millions in ad spend for brands you know. Then I spent years working with business owners on offers, messaging, and systems.

Somewhere in there I noticed the pattern. The smartest people in the room almost never had their methodology written down.

So I ran the process on myself first. Then on clients. Now it's the whole business.

Iowa-based. Husband, dad, human. One thing I'm sure of: the best methodology is already in your head. You just need someone who can see it.

— Justin

Your expertise is the most valuable thing you own.

Right now it's invisible. Twenty minutes and we'll figure out which piece to start with.

Simple Always Wins

Not ready to talk?

Your results are visible. Your method isn't.

Take the Invisible Expert Score. You'll get a score, a shape, and the exact reason your expertise isn't compounding yet.

Get My Score →
The Simple Company