For me, this process has been wonderful. It made me remember the depth of experience I have at this point in my life. It made me remember that I chose this path very intentionally. Sometimes when you run a business, you doubt yourself all the time. This process is delightful.
00First
Your business has a ceiling you can’t see from the inside.
I read your business from the outside (so you can see what your team can’t). 1:1. 14 days. $999. Refundable at 10x.
Built by Justin Wise. 50+ structural reads delivered, including for Mike Michalowicz, Dr. John Townsend, and Clayton Morris.
If the map doesn’t pay for itself 10x over, I refund the $999. No forms. No questions.
Currently accepting 4 sessions per month01
How It WorksHow this works.
Three moves. Fourteen days. One focused outside read.
01. See it.
I read your business from the outside. The 45-min session, your application form, your public materials. I look for what your team can’t.
02. Name it.
A custom 8-page map of what’s structurally between your expertise and your next move. The diagnosis, the math, the three-year cost if you don’t fix it.
03. Fix it.
A 30-day starter plan that changes the trajectory. Run it yourself. Or hire me to build it. Your call.
02
Familiar?Maybe you’ve said something like this lately.
Five things 10+ year experts tend to say when their next move is harder than it should be.
"I could never tell you what it was or how it worked. I just know."
"My biggest battle is I don’t know how to turn this into something I can sell at the level I’m worth."
"After year eight, the work that used to excite me feels like maintenance."
"The people who follow me love what I give away. They don’t buy what I sell."
"Everything good in this business still runs through me. I can’t add more of me."
Any of those sound familiar? That’s what the Leverage Map is for.
03
The ShiftThe blocker isn’t tactics. It’s structure.
Tactics are downstream. Hooks. Ads. Funnels. Tools. None of it moves the needle when the foundation is misaligned.
What we look for is structural. Three patterns show up most.
The messaging gap. Your content is calibrated for a different buyer than the one your offer is built for.
The offer gap. You have a methodology in your head you’ve never been able to package.
The leverage gap. You have an offer and an audience, and you’re capped by your own throughput.
You’ll see at least one. Usually two. Sometimes all three. That’s what the Leverage Map names.
04
AboutAbout Justin.
SJustin · photo to come
I’m Justin Wise. I run Simple Company.
Before this, I built a digital agency that managed millions in ad spend for global brands. Sold it in 2020.
Since then, I’ve spent most of my time inside the heads of experts. Coaches. Founders. NYT-bestselling authors. Top-100 keynote speakers. 50+ structural reads delivered, including for Mike Michalowicz, Dr. John Townsend, and Clayton Morris.
I built a methodology called The Expertise Map for the deep version of that work. $10K. The Leverage Map is the smaller version, pointed at one question: what’s between your expertise and what you’re trying to build with it?
The right diagnosis costs less than the wrong tactics.
05
VoicesWhat a recent client said.
06
FitWho this is for.
For you if
- 10+ years in your field
- Calendar full, results real
- Trying to build something next and it’s harder than it should be
- You’d say: "I know I’m close, but I can’t tell what’s in the way."
Not for you if
- Newer than 5 years
- Looking for tactical advice
- Want a coach for ongoing accountability
- Shopping for the cheapest version of this
If that’s where you are, don’t book. There’s better-fit work for you elsewhere.
07
DeliverablesWhat you walk away with in 14 days.
01
A 45-minute working session.
Recorded. Not a discovery call. We work on your business in real time.
02
The Leverage Map itself.
A custom 8-page report. The diagnosis, the math, what’s coming if you don’t fix it, and the moves that fix it.
03
A three-year forecast.
Where the trajectory leads if you don’t change direction. Built from your specifics.
04
A 30-minute review call.
You ask hard questions. I push back where it matters.
05
A 4-week starter plan.
Run it yourself. Hire me to build it. Or hand it to your team. Your call.
08
ProcessHow this happens.
1
Book & pay.
Pick a time. Pay $999.
2
Two-question intake.
~10 minutes. They do half the work.
3
The 45-min session.
You talk. I ask the questions most people don’t think to ask.
4
The build.
5 to 7 days. Custom extraction.
5
The review call.
30 minutes. You leave with the map, the plan, and the answer to “what’s actually in the way.”
09
Terms$999. Refundable at 10x.
The Expertise Map is $10K. Most strategy consulting runs $25K to $250K. The Leverage Map is the smallest version of that work, pointed at one question.
What’s included
$999
one-time · delivered in 14 days
- The 45-minute working session
- The full Leverage Map report
- The three-year forecast
- The 30-minute review call
- The 4-week starter plan
- Credit toward The Expertise Map if you upgrade
The guarantee
If you can’t point to at least 10x what you paid in identified value, I refund the $999. No forms. No questions.
10x is the floor. The biggest version of this work has named $1.5M to $3M of opportunity over three years.
10
Q&ACommon questions.
Is this 1:1 or a group thing?
1:1. Just you and me.
How long does the whole thing take?
14 days from booking to final review call.
What’s the difference between this and a business coach?
A coach helps you execute. The Leverage Map shows you what to execute on. After you have the diagnosis, you might still want a coach to help you implement it. They aren’t competing. They’re sequential.
Will you try to sell me something on the review call?
No. If you ask about going deeper, I’ll explain how it works. If you don’t ask, we don’t talk about it.
What if I disagree with the map?
Tell me. Specifics shift. Structure usually doesn’t. The review call is built for that conversation.
What if the gap turns out to be small?
Sometimes the best maps are the shortest ones. A small gap costing you for years is still worth naming.
11To Begin
One more thing.
You’ve already tried more courses. You’ve already paid for a consultant who handed you a 60-page deck and disappeared.
What you actually need is someone who can see what you can’t see in your own work, name it directly, and hand you a clear answer to “what’s actually in the way.”
That’s the work. $999. Refundable at 10x if it doesn’t deliver.
14 days. 1:1. Full refund if the map doesn’t pay for itself 10x over.
Currently accepting 4 sessions per month.S
